kitty kardboard® was created by los angeles based artist and designer named rosanna servodio. she was inspired by her beloved cat named kitty. rosanna was 19 years old and living on her own in new york city when she adopted kitty, a tiny 8 week old kitten at the time. they moved to los angeles together a few years later. kitty was right by rosanna's side through every hard time, happy time, and turning
point of her twenties.
since the beginning, kitty has been obsessed with cardboard boxes. some days there would be 3 or 4 boxes scattered around their
apartment, just for kitty. as a lover of minimal interiors, the boxes soon became an eye sore for rosanna and she found herself hiding them in the closet when friends came over. but she didn't have the heart to get rid of them, knowing how much kitty adored them.
this sparked her curiosity - "why do cats love cardboard boxes so much?" after understanding where this obsession stems from,
her creative juices started flowing.
rosanna + kitty
that's when she set out to design and develop a line of modern, sleek cat boxes with artistic prints that would compliment your decor, instead of disrupt it; and ultimately inspire more fashionable and sustainable design for cats and the modern day cat consumer.
everything about kitty kardboard® was inspired by kitty, from the pink of her nose that has become one of the foundation colors for the brand, to the logo which is a minimal representation of her curled up inside a box - and of course, the brand name itself. kitty was rosanna's number one love, product tester, business partner, therapist, and complete inspiration and motivation behind this journey.
one day, kitty got extremely sick with an incurable disease, and ended up crossing the rainbow bridge in march of 2019. this was just weeks after finalizing all of the production details for the product - it was almost as if she was waiting until her work here was done. rosanna was and still is devastated to have lost such an important piece of her life. but kitty lives on through her product.
kitty kardboard® will forever be in honor and in memory of our sweet angel kitty.
kitty testing the very first prototype, hand made by rosanna with old boxes, a box cutter + packing tape.
kitty giving approval on the final prototype, just
before adding the colorful patterns.